top of page
Writer's pictureJerica Griffin

The M1 Chip

Project: Rosetta 2 and the M1 Chip
Company: Apple Inc. (corporate level)
Scope: Apple Retail, global
Format: Online/E-Learning courses
Project Length: 2 weeks
Project Retired?: No
My Contributions: one new course
Programs Used: Pages, Workfront, Quip

This was a short project with a rapid turnaround, but high priority. With the initial unveiling of the M1 chip, retail employees didn’t really digest the impact of the in-house processor. And since a big part of working in an Apple store is making informed product recommendations for our customers, it was important to properly illustrate just what kind of power is lying underneath the hood so that our customers find the best product to suit their needs. But also, due to the newness of the M1 chip at the time, some customers were still unsure about how to translate their workload from other computers using Intel chips. And at this point, Apple was already planning to introduce even more powerful processing chips in the newer Mac lineup that the world had not seen yet. So it was important to provide a quick course to educate our team members before more Macs were launched so they could better assist our customers and their queries.


At the time that this new project was assigned, we were expected to produce a quick online refresher course on the M1 chip combined with clear how-to instructions to help retail employees guide customers through using the Rosetta 2 program. Rosetta 2 is what macOS uses to run software that is designed to run on Intel chip devices and translate it to run on the new M1 chip devices. This can be positioned as a temporary solution while developers work to update their software for more systems.

The course included nine question and answer bullet points complete with screenshots walking through the process to run the already installed Rosetta 2 program. I had to do my own research getting more familiar with Rosetta 2, and also partnered with SMEs in from Apple Support side of training content, as they were more familiar with walking customers through the steps of running the program and provided us the screenshots.

I also saw the need to advocate for including bullet points directed toward developers. When I suggested it, I had stakeholders say that we were targeting how our retail employees would talk to customers, not developers. I brought up that with the current Apple mindset that anyone can be a business customer, that any customer may be a developer or have the means to communicate with developers to let them know what next steps to take in working with our new products.

Recent Posts

See All

Comments


bottom of page